Practical business guidebooks for therapists, bodyworkers and wellness professionals starting their own practice.

About Therapist Business Academy

Your training gave you the skills. Now let's grow your business. I'm Michelle - a therapeutic massage therapist who built a thriving practice from scratch, learning the business side through twenty years of real experience. Therapist Business Academy exists to hand you what I wish I'd had on day one: practical, honest guidance for building a practice that truly works for you.

  • I finally understood my own pricing instead of just guessing. Six months in and my calendar is fuller than it's ever been - Lerato M. (Massage Therapist, Cape Town)

  • The Foundations module gave me permission to actually plan instead of just reacting to whatever came up each week - Sarah K. (Reflexologist, Johannesburg)

  • Practical, not preachy. I used the marketing guidebook to lay out my marketing plan and my bookings are finally looking steady - Naledi P. (Bodyworker, Durban)